Should McDonald’s pursue aggressive, conservative, competitive, or defensive strategies? Develop a SPACE Matrix for McDonald’s to answer this question. Elaborate on the strategic implications of your directional vector. Be specific in terms of strategies that could benefit McDonald’s.

Instructions

Step 1 Join with two other people in class and develop a joint SPACE Matrix for McDonald’s.

Step 2 Diagram your SPACE Matrix on the board. Compare your matrix with other team’s matrices.

Step 3 Discuss the implications of your SPACE Matrix.