What are the implications for managers when their firm shifts from competing in a single product segment to multiple segments? Additionally, how is the manager’s role affected by the similarity or dissimilarity of these segments?

This exercise will be completed in class. The instructor will assign students randomly to two different types of teams: Part of the class will be assigned to teams of 5–7 persons, and the remainder of the class will be assigned to teams of 10–14 persons. Each team will assign one person to serve as a facilitator.

The instructor will give each facilitator a bag of objects. The goal is for each team to juggle as many objects as possible. The team will start with one object, which should be tossed from person to person. When the group is ready, ask the facilitator for a second object. Continue to add objects up to your group’s ability.