What potential problems will a marketer encounter in having a global advertising campaign?
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What potential problems will a marketer encounter in having a ‘global’ advertising campaign?
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While a global advertising campaign can offer significant reach and potential benefits it also presents several potential challenges for marketers 1 C...View the full answer
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Related Book For
Global Strategic Management
ISBN: 9781350932968
5th Edition
Authors: Philippe Lasserre, Felipe Monteiro
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