When in 1920 the Chia brothers opened their first shop in Bangkok selling seeds for farmers, they

Question:

When in 1920 the Chia brothers opened their first shop in Bangkok selling seeds for farmers, they did not know that they were on the way to launching the development of one of the most successful global conglomerates in the Asia Pacific region. After the Second World War, in 1953, they started the first vertical integration move by opening an animal feed mill in their garage, which was soon modernized. A series of developments followed drawing on their knowledge of agricultural industries. image text in transcribed

With a total turnover of $19 billion in 2019, CP is a significant representation of the business drive of overseas Chinese entrepreneurs that characterize the Southeast and East Asia region.
The company website (https://www.
cpgroupglobal.com/) states that the CP Group has many business entities which comprise individual companies and/or groups of companies operating in multiple industries ranging from traditional backbone industries such as agriculture to technology–driven forefront industries such as e-commerce/digital. Moreover, these companies consist of both listed and private companies.
Through business diversification we recognize new opportunities and adapt our businesses to remain competitive in evolving markets. And most important, the synergy resulting from our related businesses enable us to deliver higher quality and better products and services with greater value to consumers.
Questions:
1 Why can a company be so diversified and still be successful?
2 When looking at the internationalization of CP what kind of competitive advantages does it possess and in which part of the world?