GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity

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GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity alliance with Lyft? Are there any reasons GM would prefer Lyft over Uber as an alliance partner?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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