At the website http://www.themarketingblender.com/vision-mission statements/ it defines vision as the dreaming piece and defines mission as the
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At the website http://www.themarketingblender.com/vision-mission statements/ it defines vision as “the dreaming piece” and defines mission as “the doing piece.” How effective is this distinction?
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Strategic Management A Competitive Advantage Approach Concepts And Cases
ISBN: 9780135173947
17th Edition
Authors: Fred David
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