Choose a firm that has already expanded internationally. Choose one foreign market that the firm entered. Determine
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Choose a firm that has already expanded internationally. Choose one foreign market that the firm entered. Determine which mode of entry it used. Given the firm’s international strategy, evaluate whether it used the right mode of entry.
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Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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