The box entitled HowWould You Do That? 1 illustrates the five-forces model for the airline industry. Use

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The box entitled “HowWould You Do That? 1” illustrates the five-forces model for the airline industry. Use the analysis there as an example and performa five-forces analysis for one of the following industries: soft drinks, cable television, or cell phone service providers.What are the one or two most important issues from your analysis that managers in that industry must take into account when they revisit their strategies?

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Strategic Management Concepts And Cases

ISBN: 9781260075106

2nd Edition

Authors: Mason Carpenter, Gerry Sanders

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