Assume the next stage in the sales process is to perform a follow-up call to those customers

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Assume the next stage in the sales process is to perform a follow-up call to those customers that have made an initial inquiry. Describe one step that Electricity Wizard could take to use information from the customer inquiry call to manage this follow-up call.

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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