Compare and contrast how your local grocery would position the pre-made meal area of its store if

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Compare and contrast how your local grocery would position the pre-made meal area of its store if it were trying to excel on performance, price, or relational value. What value proposition do you recommend as the path to sustainable competitive advantage?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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