Compare and contrast how your local grocery would position the pre-made meal area of its store if
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Compare and contrast how your local grocery would position the pre-made meal area of its store if it were trying to excel on performance, price, or relational value. What value proposition do you recommend as the path to sustainable competitive advantage?
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Firstly a value proposition is the unique set of benefits and values that a company promises to its customers and which differentiates the company fro...View the full answer
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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