Create a brand identity for Lynx. Are there potential dimensions that are inconsistent with the brand's personality?
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Create a brand identity for Lynx. Are there potential dimensions that are inconsistent with the brand's personality? If so, how is that handled? How has the identity been brought to life? What are the proof points? Why don't more brands emulate Lynx's brand-building programmes?
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Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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