Evaluate Starbucks' extension decisions: to put Starbucks on airlines, to open Starbucks in bookstores, to open Starbucks

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Evaluate Starbucks' extension decisions: to put Starbucks on airlines, to open Starbucks in bookstores, to open Starbucks outlets in grocery chains, to license Starbucks ice cream, to offer oatmeal, and to sell soluble coffee in supermarkets.

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