Imagine AudioReaders retention rate increases from 60 percent to 80 percent. What is its new PLV? How

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Imagine AudioReader’s retention rate increases from 60 percent to 80 percent.

What is its new PLV? How much should AudioReader now be willing to spend to acquire a customer?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Imagine AudioReaders retention rate increases from 60 percent to 80 percent. What is its new PLV? How

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Step by Step Answer:

The new PLV Projected Lifetime Value can be calculated using the formula PLV ...View the full answer

Strategic Market Management

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