Imagine you are the new marketing manager for a chain of hospitals that views its clients as
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Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective?
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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