Perform a SWOT analysis for The Coca-Cola Company in the soft drink category. What are the biggest

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Perform a SWOT analysis for The Coca-Cola Company in the soft drink category.

What are the biggest threats and opportunities? What are Coca-Cola’s relevant strengths and weaknesses? What strategic actions are necessary for the company to thrive by 2025?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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