Pick a product class and several major brands. What are each brand's points of parity and points
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Pick a product class and several major brands. What are each brand's points of parity and points of difference? Relate POPs to KSFs, and the PODs to SCAs.
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Related Book For 
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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