Pick a product, like a car or food brand, or a service that is offered in only
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Pick a product, like a car or food brand, or a service that is offered in only a limited number of countries. Assess the advantages of expanding to a more global presence.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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