Suppose Amazon decided to enter the South Korean market without a strategic partnership with 11st. How would

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Suppose Amazon decided to enter the South Korean market without a strategic partnership with 11st. How would you advise Amazon to best enter this new market?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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What are the advantages and disadvantages of Amazon using a strategic partnership with 11st to enter the South Korean market?
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Suppose Amazon decided to enter the South Korean market without a strategic partnership with 11st. How would

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Understanding local laws customs and preferences will be crucial to developing a viable market entry ...View the full answer

Strategic Market Management

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