Think of some brands that have a relationship that you could describe as a fling, secret affair,

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Think of some brands that have a relationship that you could describe as a fling, secret affair, or mentor relationships. Why?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Think of some brands that have a relationship that you could describe as a fling, secret affair,

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These types of relationship terminologies are sometimes used in marketing to underline the nature of ...View the full answer

Strategic Market Management

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