Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative ? Did branding play a role?
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Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative ? Did branding play a role? For which brands? What other brands would you nominate? Why? What role did branding play in your judgment for those brands?
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Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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