Why is it important for a company to maintain its value proposition across all forms and channels

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Why is it important for a company to maintain its value proposition across all forms and channels of execution (in-store and digital channels in the case of Target)?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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Why is it important for a company to maintain its value proposition across all forms and channels

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Maintaining a consistent value proposition across all forms and channels of e...View the full answer

Strategic Market Management

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