The Hudson Jewelers case study found in MindTap integrates material found in each chapter of this book.

Case Questions for Discussion:
1. Hudson Jewelers’ current layout displays jewelry designs from the CAD system on a screen in the front of the store. However, customers have little privacy when designing jewelry there. What are the economic and non-economic advantages and disadvantages of the following options:

(a) keep the current layout;

(b) move the CAD system into a new private room; and

(c) use option (b), buy a second CAD system, and build another private room. Data are provided in the case study.
2. Define

(a) the services cape for Hudson Jewelers using the three dimensions as subheadings, and

(b) the nature of Hudson Jewelers’ service encounters.
3. Propose a “service guarantee” for Hudson Jewelers.
What exactly will you guarantee? Should it be explicit in writing, or simply an implicit, nonwritten guarantee? Or is it better not to do it at all? Explain and justify your logic.