Describe why CRM is so important in managing supply chains. What do firms with good CRM programs

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Describe why CRM is so important in managing supply chains. What do firms with good CRM programs do? Can you cite an example aside from the ones mentioned in this chapter?

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1337406499

5th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: Oct 02, 2018 01:13 PM

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Describe why CRM is so important in managing supply chains. What do firms with good CRM programs

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Principles of Supply Chain Management A Balanced Approach

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