Differentiate ethnocentricity, polycentricity and geocentricity, and give examples of companies from your own country that you believe

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Differentiate ethnocentricity, polycentricity and geocentricity, and give examples of companies from your own country that you believe fit into each category.

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Global Logistics And Supply Chain Management

ISBN: 9781119702993,9781119703051

4th Edition

Authors: John Mangan , Chandra Lalwani , Agustina Calatayud

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