The goal of trade promotions is to influence retailers to act in a way that helps the
Question:
The goal of trade promotions is to
influence retailers to act in a way that helps the retailer achieve its objectives.
influence retailers to act in a way that helps the manufacturer achieve its objectives.
influence retailers to act in a way that will maximize supply chain profit.
influence retailers to act in a way that minimizes supply chain cost.
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Related Book For 
Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra
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