The key goals (from the manufacturers perspective) of a trade promotion are to induce retailers to use
Question:
The key goals (from the manufacturer’s perspective) of a trade promotion are
to induce retailers to use price discounts.
to show the competition you are winning suppliers.
to select a new marketing plan.
to show retailers your product range.
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Related Book For
Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra
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