Which of these statements about channel activity is most accurate? Product is usually exchanged via the same
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Which of these statements about channel activity is most accurate?
Product is usually exchanged via the same channel as funds.
A combination of multiple channels is often more effective than any single channel at serving a variety of customer needs.
Information is usually exchanged via the same channel as product.
The three flows usually occur in three different channels during the same transaction.
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Related Book For
Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra
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