A consumer psychologist classified shoppers at a grocery store as (a) Being males or females, and (b)

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A consumer psychologist classified shoppers at a grocery store as (a) Being males or females, and (b) Shopping with or without children. These two variables were crossed and he took a random sample of five shoppers from each of the four cells. Then he gave them the Enjoyment of Shopping Experience Scale (ESES) to be completed for the current shopping experience. The ESES is an interval-level measure, with a mean of 50 indicating neutral feelings about shopping. Scores can range from 20 to 80, with scores above 50 an indication of enjoying shopping; scores below 50 indicate that shopping is not enjoyable. Here are the means: 

Shopping Shopping with Without Children Children Means 43.20 Row Male Shopper Female Shopper Column Means 56.80 50.00 56


No nonrobust assumptions were violated and a between-subjects, two-way ANOVA was completed. Here is the ANOVA summary table:

Degrees Sourceof Sum of of Mean Variability Squares Freedom Square ratio Between groups 865.35 Rows 6.05 1 6.05 0.29 Col


The researcher calculated η2Rows = 0.50%, η2Columns = 0.10%, η2Interaction = 71.57%, and HSDCells = 8.27. Complete a four-point interpretation for the results.

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