Suggest an approach that can be used by a regional family restaurant chain to determine the firm’s strengths over its competitors.
Answer to relevant QuestionsDescribe a positioning concept for three different brands/products that corresponds to functional, experiential, and symbolic positioning. Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective. Discuss the similarities and differences between strategic alliances and joint ventures. The RELATIONSHIP APPLICATION describes how the design consultant IDEO assists companies in new-product design. Discuss the advantages and limitations of having this activity performed by a consultant rather than internally. Identify and discuss the important issues in deciding how to organize for new-product planning.
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