Suggest an example of a product and a competitive situation where it would not be profitable for a firm to spend large sums of money to establish a brand.
Answer to relevant QuestionsList five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. What are the major advantages of total quality management as an approach for improving the quality of goods and services? What limitations can you think of? Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. Discuss the promotion a new grocery products producer would need in order to develop appropriate channels and move products through those channels. Would the nature of this job change for a new producer of dresses? How about ...Explain how a channel captain can help traditional independent firms compete with a corporate (integrated) channel system.
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