Suggest ways of obtaining the information needed to conduct a market segment analysis.
Answer to relevant QuestionsWhy may it become necessary for companies to change their market segmentation identification over time? Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM? Discuss the process of developing a CRM strategy. Revisit the list of major marketing research agencies in Exhibit 5.3. Visit several of the websites listed. Examine the major types of information provided both as standardized services and special study capabilities. List ...Are there similarities between marketing intelligence and the operations of the U.S. Central Intelligence Agency? Do companies ever employ business spies?
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