Summarize the measures which are used to assess the effectiveness of an e-business such as lastminute.com (such

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Summarize the measures which are used to assess the effectiveness of an e-business such as lastminute.com (such as subscribers, conversion rate and total transaction value). How do they relate to each other?

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 02:56 AM

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Summarize the measures which are used to assess the effectiveness of an e-business such as lastminute.com (such

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Measures can be logically grouped For example Financial metrics and value Turno...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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