Suppose a company have a sales force and customer service division. You are in charge of coming up with a customer satisfaction strategy to help the organization increase sales and customer satisfaction. Create a customer satisfaction strategy
Identify parts of the sales process that can result in improved or reduced customer satisfaction. Examine the importance of follow up to the sales relationship. How does follow up help increase customer satisfaction?
Explain how the unhappy customer also presents opportunities within the sales process. Determine the relationship of customer service and sales within the organization. Does the relationship seem to support the customer? Do sales and service appear to work together or is the relationship adversarial? Recommend ways to change this relationship to improve customer satisfaction. Discuss the ways this change to the service and sales relationship will benefit the organization as a whole.