Suppose management of a raw material supplier is interested in performing a financial analysis of a distribution channel comprised of manufacturers, distributors, and retailers. Outline an approach for doing the analysis.
Answer to relevant QuestionsDiscuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors. Discuss some likely trends in the distribution of automobiles in the 21st century, including the shift away from exclusive distribution arrangements. Explore the web site of British Airways (www.ba.com). Consider how the website can facilitate price discrimination. Indicate how a fast-food chain can estimate the price elasticity of a proposed new product such as a new chicken sandwich. Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website?
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