Suppose research at Panasonic reveals that prospective buyers are anxious about buying high-definition television sets. What strategies

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Suppose research at Panasonic reveals that prospective buyers are anxious about buying high-definition television sets. What strategies might you recommend to the company to reduce consumer anxiety?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 09, 2013 07:17 AM

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Suppose research at Panasonic reveals that prospective buyers are anxious about buying high-definition television sets. What strategies

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Marketing The Core

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