Suppose that in 2013, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their

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Suppose that in 2013, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2012.
a. What is Global’s EBIT in 2013?
b. What is Global’s net income in 2013?
c. If Global’s P/E ratio and number of shares outstanding remains unchanged, what is Global’s share price in 2013?

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Corporate Finance

ISBN: 978-0133097894

3rd edition

Authors: Jonathan Berk and Peter DeMarzo

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