Suppose that you are asked for suggestions about increasing profitability for a customer that purchases low-margin products

Question:

Suppose that you are asked for suggestions about increasing profitability for a customer that purchases low-margin products and requires costly services.

REQUIRED
A. In your own words, define activity-based management (ABM).
B. In your own words, describe high-cost and low-cost customers.
C. Prepare a brief paragraph suggesting methods to improve profitability for this customer.

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