Suppose you are in the market for a new Sharp LCD television. You see one advertised at

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Suppose you are in the market for a new Sharp LCD television. You see one advertised at a locally owned store for $300 less than it costs at HHGregg. The salesperson at the local store tells you that the television came from another retailer in the next state that had too many units of that model. Explain who benefits and who is harmed from such a gray market transaction: you, Sharp, HHGregg, the local store?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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