Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia.

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Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia.

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The success of the alliance will depend heavily on effectively matching the capabilities of the participating organizations and on achieving the full ...View the full answer

Strategic Marketing

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