Question: Suppose you are seeking a Japanese strategic alliance partner to
Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner?
Relevant QuestionsThe Google INNOVATION APPLICATION describes how the company manages its idea factory. Are there risks of expanding too far beyond the core search business? How should new-product planners avoid this problem without ...Visit the Hennes & Mauritz website and compare H&M’s product offerings with those offered by Gap (www.gap.com). What factors may affect the length of the new-product planning process? Go to www.e4m.biz, operated by the U.K.’s Marketing Council. Register at the site and choose the Business-to-Consumer area, and the Brand Consistency option under Strategy Area. Review several of the short cases describing ...Many products like Jell-O reach maturity. Discuss several ways to give mature products new vigor. How can management determine whether it is worthwhile to attempt to salvage products that are performing poorly?
Post your question