Suppose you are the manager of a new board shop (e.g., long boards, skateboards, kite boards, snowboards) located in your college or university community that caters primarily to the campus population. Your fledgling store cannot yet afford media advertising, so the promotional burden rests upon stimulating positive word-of-mouth communications. Present a specific strategy for how you might go about stimulating positive WOM.
Answer to relevant QuestionsExplain the concept of momentum, and offer an account as to why momentum is important for a specific brand of your choosing What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather than merely enhancing equity? Provide an example to support your answer. With thoughts of the GM Volt in mind, if you were the brand manager, what would you do to generate explosive self-generating demand? Conduct an informal audit of on-premise business signage in your college or university community. Specifically, select five examples of on-premise signage that you regard as particularly effective. Using material from ...Why were motion and static displays considerably more effective at increasing Olympia beer sales in liquor stores than in supermarkets?
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