Suppose you are the manager of a new board shop
Suppose you are the manager of a new board shop (e.g., long boards, skateboards, kite boards, snowboards) located in your college or university community that caters primarily to the campus population. Your fledgling store cannot yet afford media advertising, so the promotional burden rests upon stimulating positive word-of-mouth communications. Present a specific strategy for how you might go about stimulating positive WOM.
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