Suppose you decided to start a new fast food restaurant business to compete with McDonalds.
A. Describe your organizational vision and list two core competencies.
B. Describe your general strategy. For example, would you try to compete based on low cost? On quality of service? How does your general strategy relate to the core competencies you listed in part (A)?
C. Identify two ways in which the strategy you described in part (B) might influence your operating plans.
D. Explain why it would be useful to use accounting information to compare actual operations to the operating plans for your company.