Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet

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Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet has never done any international business. Now its president, Randall Fraser, wants to expand abroad. You have noted in meetings that he seems to lack much awareness of the role of culture. Write a memo to him in which you explain why culture matters in international business. Be sure to speculate on the effects of various dimensions of culture on sales of life insurance.

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TO Mr Randall Fraser President Kismet FROM Annabel Coulter DATE 070707 RE International Expansion and Cultural Implications for Kismet In an effort to facilitate our globalization please allow me to s...View the full answer

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:37 AM

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Suppose you get a job at Kismet Indemnity, a life insurance company. In its 45-year history, Kismet

Question:

Step by Step Answer:

TO Mr Randall Fraser President Kismet FROM Annabel Coulter DATE 070707 RE International Expansion and Cultural Implications for Kismet In an effort to facilitate our globalization please allow me to s...View the full answer

International Business and the New Realities

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