Suppose you have been appointed to the top marketing post of a corporation and the president has asked you to explain market–driven strategy to the board of directors. What will you include in your presentation?
Answer to relevant QuestionsDevelop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities which may be most relevant to meeting these challenges. Discuss the role of market targeting and positioning in an organization’s marketing strategy. Visit Hoover’s website (www.hoovers.com). Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized? What limitations apply? What recommendations can you make to the management of a company competing in a rapid growth market to help it identify new competitive threats early enough so that counterstrategies can be developed? Explore several of the following web sites: www.adquest.com www.autosite.com www.sidewalk.com www.monster.com www.realtor.com How does the information available from these sites affect our traditional concept of market ...
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