Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your current store. You are undecided on whether to locate the new store in another location in Denton, TX or in Birmingham, AL. Why would you decide to have some marketing research done before making this decision? Should the research be conducted? What demographic data about Birmingham or Denton might be useful in making the decision?
Answer to relevant QuestionsDefine big data. How has big data created greater demand for people with research skills? Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which of the following pieces of information is the least relevant and why? a. Amount of natural light in the store b. The ...What types of internal databases might one find in the following organizations? a. Hilton Hotels b. A Major University Athletic Department c. ABInbev d. Quibids (online auction web site) e. iTunes f. Facebook What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answer. a. Establishing the relationship between advertising and sales in the beer industry. b. ...List at least one research obligation for research participants (respondents), marketing researchers, and research clients (sponsors).
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