Suppose you want to perform an experiment whose goal is to determine whether people prefer Coke or

Question:

Suppose you want to perform an experiment whose goal is to determine whether people prefer Coke or Pepsi. Design an experiment that utilizes the completely randomized design. Design an experiment that utilizes the matched-pairs design. In both designs, be sure to identify the response variable, the role of blinding, and randomization. Which design do you prefer? Why?