Question: Suppose you were working for a company that wanted to
Suppose you were working for a company that wanted to start a business selling hand-made acoustic guitars that are reproductions of classic vintage guitars. Pricing is a big part of the decision. Secondary information is available via the Internet. Use eBay (http://ebay.com) to identify four key brands of acoustic guitars by studying the vintage acoustic guitars listed for sale. Since the company wishes to charge premium prices, they will model after the most expensive brand. What brand seems to be associated with the highest prices?
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