Suppose your dean of admissions is considering surveying high school seniors about their perceptions your school to

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Suppose your dean of admissions is considering surveying high school seniors about their perceptions your school to design better informational brochures for them. What are the advantages and disadvantages of doing?
(a) Telephone interviews and
(b) An Internet survey of seniors requesting information about the school?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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