Swoosh Athletics manufactures sporting goods that are then sold to
Swoosh Athletics manufactures sporting goods that are then sold to retailers. It is a very competitive industry, where quality and price are important to gain space on retailers' shelves. Swoosh's strategy is to produce defect free athletic equipment that can be sold at moderate prices.

Required:
Prepare a balanced scorecard, without numbers, for Swoosh Athletics that will help them to achieve their strategy and to maximize long-term shareholder value.

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