Take a look at Figure 5.1, which is an example of the use of census data. If you had only these data to review, which type of business do you think would be better suited to the market area represented by these data: a child care center or a retirement home? Why?
Answer to relevant QuestionsDescribe the classification of secondary data? Define quantitative research. Define qualitative research. List the differences between these two research methods. What is pluralistic research? What is meant by the term projective, as in projective techniques? Describe two formats of online focus groups. Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the past week? Why or why not?
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