Take a trip to a supermarket and observe the extent of private-label brands. In which categories do you think private labels might be successful? Why?
Answer to relevant QuestionsCan you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided (services; retailers and distributors; people & organizations; sports, arts, & entertainment) and ...What do you see as the role of the Internet for building brands? How would you evaluate a Web site for a major brand, e.g., Nike, Disney, or Levi’s? How about one of your favorite brands? After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every Olympics, a number of medal-winning athletes lament their lack of commercial recognition. From a ...Critique the Rolex brand audit in Brand Focus 8.0. How do you think it could be improved? Contrast the branding strategies and brand portfolios of market leaders in two different industries. For example, contrast the approach by Anheuser Busch and its Budweiser brand with that of Kellogg’s in the ready-to eat ...
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